About Us | Our Story

Cartoon smiley sun wearing blue sunglasses with orange and yellow rays.

It all started on a family vacation when a Sunset Slush pushcart rolled by us. We couldn’t help but notice people lining up to buy a cup of Italian Ice. “What’s the big deal?” we thought, and decided to try it for ourselves. That’s when we realized Sunset Slush - Classic Italian Ice ® was different and certainly something special.

Upon returning home to Jupiter, Florida, we couldn’t stop talking about it. You could call it a serious craving! So, that was it…we decided to bring Sunset Slush to Jupiter. A little cup of vacation, any day of the year.

We hope you love Sunset Slush Classic Italian Ice as much as our family does.

Enjoy!

The Morell Family

The finest and most flavorful Italian Ice has arrived in your neighborhood via Sunset Slush Classic Italian Ice®! Italian Ice has been a longtime favorite, especially in places like New York, New Jersey, Philadelphia, and Boston, where generations grew up enjoying its smooth texture and bold, refreshing flavors. True Italian Ice is churned and frozen so the flavor runs through every scoop, creating that signature silky finish.

Sunset Slush Classic Italian Ice® honors that tradition while elevating it. Made with simple ingredients and crafted for an ultra-smooth consistency, our Italian Ice delivers full flavor in every bite—no shortcuts, no fillers. It’s dairy-free, refreshing, and designed to be enjoyed by everyone.

Rooted in this classic dessert and brought to life here in Jupiter, Sunset Slush blends nostalgia with a modern, premium approach. Whether served at our retail location, on the waterway, or at large-scale events, every scoop reflects the same commitment to quality, consistency, and community.